Mass Communication – Philosophy, Objective & Scope

PHILOSOPHY

The founders of the University of Nigeria believed that there was need to train Nigerians locally and in sufficient numbers for the formidable task of informing and guiding contemporary and future generations. On the basis of this philosophy, the University had as one of its original curricula, this degree in communication education.

It was hoped that graduates of the programme would be able to contribute to the development of the country through the power of the pen applied not only through the press but through the vast reaches of the broadcast media, film production and allied persuasive fields namely, public relations and advertising.

OBJECTIVES

            The objectives of the undergraduate degree programme in Mass Communication are:

  1. to prepare the graduates of the department to respond to the industrial and national needs of Nigeria’s developing economy,
  2. to produce graduates who would work for and then manage media institutions,
  3. to offer training in communication skills and
  4. to expose students to a broad liberal education within the University’s philosophy of turning out the total man.

SCOPE

The department offers three- and four-year first degree programmes in Mass Communication. This curriculum is designed to enable students to gain expertise in various areas of the mass media and grounding in liberal education through exposure to courses in such areas as General Studies, major courses, required ancillary and elective courses. Recommended areas of study for the elective courses include Economics, English, History, Languages, Philosophy, Political Science, Psychology and Sociology.

The professional courses in Mass Communication provide the student with an understanding of the principles of mass communication and an opportunity to develop techniques in written and audio-visual communication. The required and elective courses give the student the essential background knowledge which he/she requires for effective communication in modern society.  The department provides practical training in newspaper and magazine reporting, editing and publishing as well as in broadcasting.